Fungtional Autumn Event (brand activation)

by
Fungtional

Year: 2025

Commissioned By: Fungtional

Fungtional is a brand built around mushroom-based products. For this outdoor activation, they brought a small group into the autumn forest for a guided mushroom hunt; part foraging, part product introduction, part networking. I documented the day among the trees, following the gathering and the conversations that grew out of it.

Guests mingle at the Fungtional brand activation event in an autumn forest garden, framed through a gap in the hedgerow.
Attendees of the Fungtional outdoor event gather around a tree bearing the brand sign, children and a dog among the crowd.
Fungtional branded arched display board reading 'geef jezelf een boost' in dark green and blue, set against an autumn forest backdrop.
Fungtional tincture bottles and a stack of branded brochures reading 'geef jezelf een boost' on a wooden display table outdoors.
A visitor drops Fungtional mushroom tincture from a dropper bottle into a cup, with the 'boost je drankje' display board visible behind.
Fungtional 'boost je drankje' product display board with two dark dropper bottles in front, against a blurred autumn garden.
Three Fungtional presenters stand on the lawn addressing a seated crowd at the outdoor brand activation event in autumn.
A Fungtional presenter laughs with a raised fist while holding a green drink, addressing the crowd at the outdoor autumn event.
Portrait of a laughing man in a white shirt holding a small glass at the Fungtional outdoor event in an autumn garden.
A guide holds up a large spotted wild mushroom with a red-handled knife during the Fungtional foraging walk in the autumn forest.
Close-up of hands holding a dark-gilled wild mushroom with a red-handled foraging knife at the Fungtional autumn foraging event.
A hand in a fluffy jacket holds a grey-gilled wild mushroom upside down to show its gills during the Fungtional foraging walk.
A woman and a young girl look at the forest floor during the Fungtional mushroom foraging walk in an autumn woodland.
An attendee films the Fungtional foraging guides with their smartphone in the autumn forest during the brand event.
A man in a white shirt carries a wicker foraging basket through a colourful autumn forest at the Fungtional brand event.
A cluster of wild mushrooms growing among pine needles and autumn leaves on the forest floor during the Fungtional foraging walk.
Foraged wild mushrooms laid upside down on a weathered wooden table for identification, their pores and gills visible at the Fungtional event.
A wicker basket filled with a variety of freshly foraged wild mushrooms collected during the Fungtional autumn foraging event.
A plate of roasted cauliflower and mushroom on hummus with herbs, served at the Fungtional brand activation event catering.
A pile of mushroom and vegetable wraps cut open to show their filling, served as food at the Fungtional outdoor event.

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