The Brand ReFitCo

by
ReFitCo

Year: 2026

Commissioned By: ReFitCo

ReFitCo is a personal coaching brand built around one-to-one trajectories. I worked with them on a set of brand images for their website and communications, combining portraits with broader brand photography that captures the personal, hands-on character of the practice.

A REFITCO consultant with grey hair and round glasses sits by a window holding a notebook, looking thoughtfully to the side.
Close portrait of a REFITCO consultant with grey hair and round glasses, smiling warmly at the camera.
Close-up of hands typing on a keyboard at a REFITCO office desk, with a laptop and a ceramic mug in the background.
Close-up of a hand writing notes in a grid notebook during a REFITCO coaching session, ring and watch visible on the wrist.
A REFITCO consultant with grey hair and bold black glasses stands with arms crossed against a wooden wall, a green garden visible behind.
Full-length portrait of a REFITCO consultant with bold black glasses standing casually with hands in pockets against warm wooden wall panelling.
A REFITCO consultant in a black leather Swan chair by a window looks contemplatively outside, a notebook resting on her lap.
Two ceramic mugs on a round wooden coffee table in a REFITCO consultation room, a figure holding a notebook softly blurred behind.
A REFITCO consultant sits in a Swan chair with a notebook during a consultation, a second person's legs partially visible in the foreground.
Cropped shot of a REFITCO consultant's clasped hands and purple cardigan, a small ceramic cup visible on the wooden table beside her.
A REFITCO consultant listens attentively with a notebook during a consultation, her client sitting opposite with his back to the camera.
A REFITCO consultant gestures expressively while speaking during a consultation, her client visible in the foreground.
A round wooden coffee table with two terracotta cups and a closed notebook with pen at a REFITCO consultation, client seated behind.
A REFITCO consultant with bold black glasses holds a pen and listens intently during a consultation, a client's blurred figure in the foreground.
An open handwritten notebook in sharp focus in the foreground, a REFITCO consultant speaking softly blurred in the background.
Close portrait of a REFITCO consultant with bold black glasses and a subtle smile, looking directly at the camera.
A REFITCO office desk with a closed laptop, keyboard, artistic mousepad and ceramic mug, a black design chair visible in the background.
The REFITCO consultation nook with two black design chairs and a round wooden table, framed by corner windows overlooking a residential street.
An abstract detail of the REFITCO consultation space — a round wooden table and black chair framed by warm wood panelling and flooring.

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